Dazed Digital: What is it about consumer culture that fascinates you?
Nicolas Ruston: The thing that fascinates me about consumer culture is the way that our beliefs and values have increasingly become shaped by the things that we buy (or buy into) and equally how the things that we buy (or buy into) are cultivated as a response to our evolution as consumers. The media landscape is an environment that suckles us from infancy – a piece of packaging, or a jingle from an ad, can evoke as much nostalgia as a family photograph.
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